Indonesia research startup Populix raises US$4.3 million in Series B funding

[SINGAPORE] Indonesia-based research startup Populix has raised US$4.3 million in the first close of its Series B funding round, it announced on Tuesday (Apr 15).

The round was led by MSW V Asia Fund X, with participation from existing investors Intudo Ventures, Altos Ventures and Acrew Capital. The platform helps companies with market research and to access a diverse range of respondents in Indonesia.

“This funding encourages us to continue reinforcing our business fundamentals by developing services and leveraging technology to innovate in the future,” said Timothy Astandu, co-founder and CEO of Populix.

The funding is also taking place against the backdrop of the revelation of fraud at Indonesian agri-tech startup eFishery, which counted Temasek, Softbank and other sovereign wealth funds as backers.

“Even with recent market challenges, Populix has kept growing and proving its value through reliable, data-driven insights that businesses rely on,” said Patrick Yip, founding partner at Intudo Ventures.

The funding will be used to develop and train Populix’s artificial intelligence (AI) models to automate research processes and generate more reliable insights quicker. The company is also working on an AI machine to develop synthetic respondents, and AI personas that mimic human responses to enable faster data collection.

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“By closing the decision lag between insight and action, Populix fuses the depth of traditional research with the immediacy of synthetic data and agentic AI – delivering strategic advantages with unprecedented speed, accuracy and actionability,” said Jeffrey Seah, founder and general partner of MSW Ventures.

Populix has doubled the number of projects since last year, with 65 per cent of them from repeat clients.

“In addition, Populix also aspires to expand its market to South-east Asia based on strong demand from current clients,” said Astandu.