Indonesia’s Fore Coffee sees Singapore as stepping stone to global expansion

[JAKARTA] The chief executive of Indonesian coffee chain Fore Coffee wants to have as many as 200 stores in operation by the end of the year, including the one in Singapore – set to open at Bugis Junction on Nov 9 – that will kickstart the company’s plans to expand overseas.

“Our presence in Singapore is a crucial step in our global expansion strategy,” said Vico Lomar in a recent interview with The Business Times.

The Jakarta-based Fore Coffee, which was founded in 2018, has 148 stores in Indonesia, making the brand the country’s fourth largest coffee chain by the number of outlets. Market leader Janji Jiwa has more than 900 outlets, Kopi Kenangan has 868, and Kopi Kulo has over 250.