InstaReM begins major shift towards SME market

Singapore

FOR the next stage of its evolution, consumer-focused remittance startup InstaReM is going after the potentially lucrative small and medium enterprise (SME) market.

And InstaReM is pulling out all the stops for the pursuit. It is rolling out an SME platform by year-end to help businesses manage accounts, and will open up its technology infrastructure for companies to use, in addition to previously announced plans to set up a digital wholesale bank in Singapore. It will even change the company name to reflect its new strategy, chief executive Prajit Nanu told The Business Times.