The Business Times
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From marketplace to mess: Tokopedia unravels after merger

Free delivery promos can further complicate matters

Summarise
    • As ByteDance remakes Tokopedia in TikTok Shop’s image, merchants and employees worry it will be a hollowed-out version of its former self.
    • As ByteDance remakes Tokopedia in TikTok Shop’s image, merchants and employees worry it will be a hollowed-out version of its former self. PHOTO: YEN MENG JIIN, BT

    Putra Muskita

    Published Thu, Jun 5, 2025 · 11:05 AM

    IT ALL started with a two million rupiah (S$158) discount.

    Ary Mozta, a Jakarta-based marketing executive, runs a Tokopedia shop where he sells his pre-loved electronic gadgets. In April, the marketplace offered him the above coupon, which he can use to offset seller fees.

    There was just one catch: he had to migrate to TikTok Shop.

    TokopediaM&AE-commerceTikTok

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