Rotimatic kneads more focus on economic viability, says new owner

Singapore

MADHUJEET Chimni, the investor who last year led the purchase of the struggling company behind Indian flatbread-maker Rotimatic, is determined to turn things around. ( see Amendment note)

Since Zimplistic changed hands last October for an undisclosed sum, the company has doubled down on refining logistics, customer support and marketing. It is also working on improving its kitchen appliance.