Rotimatic maker doughs out losses, burns through its cash reserves

Singapore

LOCAL startup Zimplistic made headlines in 2016 with its invention Rotimatic, an automated kitchen appliance that makes Indian flatbread or roti.

By the time the machine was shipped out to its first batch of customers that year, it had already spent the eight preceding years in development. But a decade after the company's founding, the buzz in 2016 has turned into a pressing question of how long it will be before the business can become sustainable.