Alternative meat startups can't slay sacred cows of the food business

Singapore

MASS market appeal and reasonable pricing are the fundamentals of the food business that alternative meat (alt-meat) startups cannot run away from, said panellists at the Singapore FinTech Festival and Singapore Week of Innovation and TeCHnology (SFF x SWITCH) conference on Wednesday.

The rapid rise of players such as Beyond Meat has been bolstered by consumers who care about climate change and animal welfare, noted Andrew Ive, managing general partner of venture firm Big Idea Ventures.