Shopee leads region's e-commerce user activity in Q2: iPrice
But firm continues to chalk up multi-million dollar losses as it prioritises user growth over monetisation
Singapore
A BOOST in marketing and entertainment efforts appears to be paying off for Shopee in its battle for regional e-commerce dominance.
The Sea Group unit had the most monthly active app users and heaviest web traffic in South-east Asia for Q2 2019, according to product comparison website iPrice. It places the company ahead of its largest rival Lazada, though Alibaba-backed Lazada still leads in four out of six markets in the region in terms of monthly active users on its app.
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