Singapore-based Omnilytics acquires Malaysian data startup in US$20m deal

OMNILYTICS, a Singapore-based provider of fashion analytics and insights software, has acquired Malaysian data labelling platform Supahands in a US$20 million deal, both companies announced on Wednesday.

Specialising in retail data, Omnilytics offers a proprietary solution, called Product Match, which enables brands and retailers to compare the same or similar stock-keeping units across multiple platforms. This gives them insights into how the market is pricing the same products.

The startup's clients include Global Fashion Group, Zalora, Australian online retailer The ICONIC, Uniqlo parent company Fast Retailing, South Africa's Mr Price and adidas.

The acquisition of Supahands is targeted at strengthening Product Match. Supahands, founded in 2014, develops training data to enable clients to launch and scale high-performing AI applications for their business.

Its investors include 500 Startups, Patamar Capital, Cradle Seed Ventures, and Axiata Digital Innovation Fund. Supahands was also awarded an innovation grant from the Malaysia Digital Economy Corporation in 2020.

Post-acquisition, Mark Koh, chief executive and co-founder of Supahands, will join the Omnilytics as a board member and chief strategy officer.

Kendrick Wong, chief executive and co-founder of Omnilytics, said: "Our acquisition of Supahands marks a pivotal step in our journey, filling a critical gap in our existing tech capabilities as we take a step closer in becoming retail's most important data stack."