Singapore key to Shein’s South-east Asia ambition, says Shein’s Singapore head

SINCE Leonard Lin moved into his new office at Marina Bay Financial Centre in August, the Singapore head of China-founded fashion retail juggernaut Shein has been busy building up operations here.

Hiring for key corporate functions has been a top priority for Shein in Singapore, where its office will be the group’s global headquarters and a base to tap South-east Asian markets.

Shein listed 29 openings on LinkedIn on Oct 26, for roles in Singapore ranging from tech to finance to government affairs.