Singapore’s KeaBabies joins Secretlab, Castlery with US traction

KEABABIES, a Singapore-based baby products company, hit revenue of US$58 million in 2023, its co-founder and CEO Ivan Ong said. According to Ong’s LinkedIn post, the amount is an increase from US$37 million of revenue in 2022.

This continues a trend of digitally native consumer brands from Singapore that have gained traction in the United States. Its peers include gaming chair maker Secretlab and furniture retailer Castlery.

Without disclosing specifics, Ong told Tech in Asia that KeaBabies continued to be profitable 2023 with double-digit net profit margins. The firm, which is bootstrapped, first turned a profit in its sixth month of operations. In 2020, it had US$20 million in sales.