Global Enterprise logo
BROUGHT TO YOU BYUOB logo
SUBSCRIBERS

Singapore’s Tada ramps up US push, eyes Africa as Grab-GoTo merger looms

The company is looking to raise US$100 million in investment to support its growth in existing and new markets

Benjamin Cher
Published Fri, Feb 20, 2026 · 12:00 PM
    • Tada founder Kay Woo says that as its top line grows, the company is in a position to reinvest more directly in its driver base to support them.
    • Tada founder Kay Woo says that as its top line grows, the company is in a position to reinvest more directly in its driver base to support them. PHOTO: TADA

    [SINGAPORE] As Grab and GoTo edge towards a potential merger that could redraw the region’s ride-hailing map, rival platform Tada is accelerating its global expansion plans spanning the United States and Africa.

    After entering Denver in the US state of Colorado last July, the zero-commission ride-hailing firm is preparing to launch in New York City and raise fresh funds to enter Africa in 2026.

    Rather than launch independently, Tada opted for a partnership-led entry into the US.

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    Copyright SPH Media. All rights reserved.