Startups' plug-and-play solutions offer path to digitalisation
They have seen greater demand from firms wanting to go online due to Covid-19
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Claudia Chong
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AS THE Covid-19 pandemic forces consumers indoors and online, startups and young tech firms that offer plug-and-play digitalisation solutions are seeing greater demand from South-east Asian companies. Many of these are small and medium-sized enterprises (SMEs) in traditional sectors, with little to no experience in technology, and which are now looking for a highway to the virtual world.
Such plug-and-play solutions typically provide a "one-stop shop" for businesses to address the basic needs of going digital for the first time, and at an affordable price.
Grab, for instance, launched a free self-serve platform called GrabMerchant in June. It aims to help merchants optimise operations, view insights, purchase supplies at wholesale rates and create ads.
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