Startups team up with corporates for slice of the food-delivery market
But market watchers say that even with corporate muscle behind them, such tie-ups unlikely to cause a huge impact on incumbents
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STARTUPS in the food-and-beverage (F&B) industry are now collaborating with large local corporations to break into the food-delivery market. However, even with corporate muscle as backing, market watchers say this play is unlikely to unsettle the incumbents significantly.
These partnerships target niche segments of the food-delivery market, of which they might be able to garner a small market share.
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