Singapore’s Geniebook edutech startup seizes Vietnam opportunities

EDUCATION can open doors to new opportunities, so it’s no surprise that investments into edutech companies are on the rise.

Vietnam, for one, is emerging as a hot market for the sector. In 2023, the country’s edutech scene was an outlier in the face of the ongoing funding winter. It raised over US$30 million in the first half of the year alone, more than what was raised in 2022 as a whole.

Vietnamese citizens are also keen on the benefits that edutech platforms can bring, whether it’s learning a new language, gaining greater exposure to Stem subjects, or upskilling to improve their job prospects.