SUBSCRIBERS

Singapore’s Huber’s Butchery first retailer worldwide to sell lab-grown meat

    • Despite the low animal cell count, Good Meat says it has received positive consumer feedback on the product’s taste, texture, and look during testing.
    • Despite the low animal cell count, Good Meat says it has received positive consumer feedback on the product’s taste, texture, and look during testing. PHOTO: GOOD MEAT
    Published Mon, May 20, 2024 · 09:11 AM

    SINGAPORE-BASED Huber’s Butchery has become the first retailer globally to sell lab-grown meat, or meat derived from cultivating animal cells, Wired reported. The new product was made through an exclusive partnership with Good Meat, which operates under the US-based foodtech firm Eat Just.

    However, the product is mostly made of plant protein, which makes it similar to other plant-based meats already being sold globally. The chicken – called Good Meat 3 – consists of only 3 per cent animal cells.

    Despite the low animal cell count, Good Meat says it has received positive consumer feedback on the product’s taste, texture, and look during testing.

    Share with us your feedback on BT's products and services