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Tokopedia, TikTok Shop complete backend integration

    • Aside from the payment integration between TikTok and Tokopedia, branding across the new entity’s platform has been made consistent to the Shop | Tokopedia brand.
    • Aside from the payment integration between TikTok and Tokopedia, branding across the new entity’s platform has been made consistent to the Shop | Tokopedia brand. PHOTO: BLOOMBERG
    Published Thu, Apr 4, 2024 · 09:37 AM

    TIKTOK Shop and Tokopedia have finished integrating their systems as per merger requirements, said Melissa Siska Juminto, president of e-commerce at GoTo Group. The integration, which resulted in the Shop | Tokopedia brand, was completed as at Mar 27.

    “All e-commerce activities on Shop | Tokopedia, including payments, ordering activities, and transactions are now being entirely carried out on Tokopedia’s electronic systems,” said Juminto in a statement shared with Tech in Asia.

    “We have also separated social media accounts from e-commerce accounts in the TikTok application, complete with a choice of privacy settings according to user preferences.”

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