SG startups’ love story with the US unfazed by tariff threats

FOR many brands in Asia, turning to the US to boost sales is a no-brainer. The country is the world’s largest consumer market and often leads to big business for those who have successfully expanded there.

But US president-elect Donald Trump’s threats to impose import tariffs of 10 to 20 per cent across the board – and 60 per cent or more for goods originating in China – could unwind some of the progress made.

If imposed, the tariffs will apply both to finished goods produced overseas and raw materials imported to manufacture products in the US.