Singapore-based Stryv acquires water purifier brand Sterra
Roy Ang believes both companies can hit their goal of achieving an overall nine-figure revenue in 2027
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[SINGAPORE] Singapore-based consumer electronics startup Stryv has fully acquired home appliance brand Sterra for an undisclosed amount.
This is the latest in a growing trend of Asian direct-to-consumer (D2C) brands and consumer goods firms rushing to scoop up competitors, with mergers and acquisitions happening in Singapore and India.
Under the deal, Sterra will continue operating as a standalone brand with its CEO, Chris Lim, taking on an advisory role, Stryv CEO Roy Ang told Tech in Asia.
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