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Singapore-based Stryv acquires water purifier brand Sterra

Roy Ang believes both companies can hit their goal of achieving an overall nine-figure revenue in 2027

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    • Stryv CEO Roy Ang (left) says that under the deal, Sterra will continue operating as a standalone brand with its CEO Chris Lim (right) taking on an advisory role.
    • Stryv CEO Roy Ang (left) says that under the deal, Sterra will continue operating as a standalone brand with its CEO Chris Lim (right) taking on an advisory role. PHOTO: STRYV

    Elyssa Lopez

    Published Tue, Mar 10, 2026 · 11:04 AM

    [SINGAPORE] Singapore-based consumer electronics startup Stryv has fully acquired home appliance brand Sterra for an undisclosed amount.

    This is the latest in a growing trend of Asian direct-to-consumer (D2C) brands and consumer goods firms rushing to scoop up competitors, with mergers and acquisitions happening in Singapore and India.

    Under the deal, Sterra will continue operating as a standalone brand with its CEO, Chris Lim, taking on an advisory role, Stryv CEO Roy Ang told Tech in Asia.

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