The unconscious motivation of entrepreneurs
A study suggests that people with a need for power are drawn to set up businesses, but it might be the desire for achievement that determines if a business succeeds.
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NOT all dreams have happy endings. It is generally accepted that as many as 90 per cent of startups fail within three years.
Given these stark figures, it is important to consider the personal factors that influence entrepreneurial success. What kind of personality makes a person more, or less, likely to succeed?
This question has interested psychologists for decades, and some recent findings obtained by my colleagues and me may represent another piece of this complex puzzle.
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