Amazon takes on YouTube with similar video service

San Francisco

AMAZON challenged YouTube on Tuesday by adding a platform to its video service that lets "storytellers and creators" share works online and generate revenue.

The US online retail titan unveiled Amazon Video Direct where, like at YouTube, people can upload videos for online viewing at an ad-supported venue. The move came shortly after the Seattle-based firm made Amazon Prime Video available as its own subscription service, and ramps up the company's challenge to Google-parent Alphabet.