The Business Times
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Apple TV gets makeover and its own App Store

But it faces fierce competition from firms such as Amazon and Roku

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Published Thu, Sep 10, 2015 · 09:50 PM

    San Francisco

    WITH a long-awaited update to its TV set-top box, Apple on Wednesday revealed a glimpse of its plans to conquer the living room, which analysts say the tech giant has neglected as its other gadgets deepen their hold on consumers.

    At a San Francisco event in which it also rolled out new iPhones and a larger iPad, Apple gave Apple TV a makeover, complete with a full-fledged App Store, integration with Siri and a new touch-sensitive remote control.

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