Apple TV gets makeover and its own App Store

San Francisco

WITH a long-awaited update to its TV set-top box, Apple on Wednesday revealed a glimpse of its plans to conquer the living room, which analysts say the tech giant has neglected as its other gadgets deepen their hold on consumers.

At a San Francisco event in which it also rolled out new iPhones and a larger iPad, Apple gave Apple TV a makeover, complete with a full-fledged App Store, integration with Siri and a new touch-sensitive remote control.