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Apple Watch targets Chinese aspirations

But drive against graft could discourage conspicuous consumption, dampen luxury watch sales in huge market

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Published Wed, Mar 11, 2015 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Beijing

    APPLE Inc jumped to the top of the Chinese market by adapting the iPhone to local tastes. It's using the same recipe with the Apple Watch.

    The new timepiece is available in gold - appealing to China's appetite for luxury. Apple also is showcasing the WeChat messaging service from China's Tencent Holdings Ltd, an app used by half a billion people.

    Tim CookWeChatXi Jinping

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