Apple Watch targets Chinese aspirations
But drive against graft could discourage conspicuous consumption, dampen luxury watch sales in huge market
Beijing
APPLE Inc jumped to the top of the Chinese market by adapting the iPhone to local tastes. It's using the same recipe with the Apple Watch.
The new timepiece is available in gold - appealing to China's appetite for luxury. Apple also is showcasing the WeChat messaging service from China's Tencent Holdings Ltd, an app used by half a billion people.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Garmin’s Q1 results beat on strong demand for fitness, auto products
Foxconn’s musical chairs sound like punk rock
US sets up board to advise on safe, secure use of AI
Regulate AI? How US, EU and China are going about It
Meta’s results are best viewed through rose-tinted AI glasses
'Harvesting data': Latin American AI startups transform farming