Battle for content keeps Facebook hot on publishers' heels

New York

FOR publishers, Facebook is a bit like that big dog galloping in the park. More often than not, it's hard to tell whether he wants to play with you or eat you.

The social network now has over 1.3 billion users and has become a force in publishing because of its News Feed. To its credit and economic benefit, Facebook has done a better job of cleaning some junk from its feed, featuring news that leads to stronger levels of engagement, which is a win for the platform, the publisher and the readers.