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Battle for Saudi e-commerce market begins with entry of Noon.com
Published Mon, Oct 16, 2017 · 09:50 PM
Riyadh
IN Saudi Arabia, a kingdom where postal codes are rarely used, most people pay in cash, and shopping is done in giant air-conditioned malls, building an online retail business is no easy task.
But two powerfully backed companies are trying to do just that, betting that a young, tech-savvy population will eventually deliver up a large slice of the Arab world's largest consumer market.
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