British Telecom to push for growth in Asia-Pac, Mideast

BRITISH Telecom (BT) is looking to invest in people, capabilities and a differentiated service experience as part of a renewed push into the fast-growing markets of Asia-Pacific, Middle East and Africa (AMEA), which it has strategically combined into one geographic entity.

Kevin Taylor, president of AMEA at BT Global Services, said at a briefing last week that the company was looking to accelerate growth of its business in these three continents because they are expected to generate about 44 per cent of global GDP (gross domestic product) by 2025.

In fact, internal studies showed the addressable market of AMEA comes up to about £32 billion (S$65.7 billion), and BT hopes to capitalise on this with its three investment focus areas, Mr Taylor added.