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BT bags a silver Mob-Ex award

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Christopher Lim

Christopher Lim

Published Fri, Feb 6, 2015 · 09:50 PM

    Singapore

    THE Business Times' 2014 relaunch drew more plaudits on Thursday when the newspaper won a silver in the Most Improved Mobile Activation/App category at the Mob-Ex Awards 2015. The awards recognise brands and companies for excellence in mobile marketing in South-east Asia. The ceremony was held on Thursday night at the Mandarin Orchard Hotel.

    Meanwhile, Singapore Press Holdings clinched one silver and three golds. Its "See The Big Picture" campaign, which featured autistic savant Stephen Wiltshire, won golds for Best Brand Awareness Campaign, Best Original Content and Best Use Of Mobile For An Event, and a silver for Best Integration of Mobile.

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