Burberry to promote British artistes on Apple's music service

Paris

UK luxury-goods maker Burberry Group plc introduced a channel on Apple Inc's music service in the latest example of the fashion and technology industries coming together.

The channel will showcase Burberry's collaborations with emerging and iconic British talent including Lilla Vargen and Alison Moyet, and feature performances, songs and films alongside regular playlists, the London-based company said on Tuesday.