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Buying Apple Watch? Go online to skip the queues

Published Wed, Apr 8, 2015 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    San Francisco

    WHEN it comes to buying the Apple Watch, it's time to think different.

    Angela Ahrendts, Apple Inc's sales chief, wants to scrap the company's tradition of having customers wait in line, sometimes for days, to get their hands on the latest gadget. Apple has instructed its sales force to prod shoppers to the company's website to purchase the new smartwatch, which can be pre-ordered from Friday.

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