ByteDance in talks to sell Indian assets of TikTok to rival Glance, sources say

Move is attempt to resuscitate the once-thriving short video sharing app that has been banned indefinitely following intense hostility on the India-China border

    Published Sun, Feb 14, 2021 · 09:50 PM

    Beijing

    BYTEDANCE is said to be exploring a sale of the India operations of TikTok to rival unicorn Glance, in an attempt to resuscitate the once-thriving short video sharing app that has been banned indefinitely in the South Asian nation.

    The discussions have been initiated by Japan's SoftBank Group conglomerate, according to people familiar with the talks, who declined to be identified because the talks are private as well as early and complex.

    SoftBank is a backer of Glance's parent InMobi as well as TikTok's Chinese parent, ByteDance. The discussions involve four sides, the sources said. The talks are between SoftBank, ByteDance and Glance; and any deal will need a final seal of approval from Indian authorities.

    India banned thousands of Chinese apps including TikTok last year following intense hostility on the India-China border.

    SoftBank has been attempting to salvage TikTok's India assets and had been hunting for local partners even as the new US administration put on hold the unwinding of the American operations of the popular short video platform, asking a federal judge to pause a lawsuit after former president Donald Trump banned it.

    DECODING ASIA

    Navigate Asia in
    a new global order

    Get the insights delivered to your inbox.

    If the talks progress, the Indian government will insist that user data and technology of TikTok stay within its borders, said the sources. That is because relations between New Delhi and Beijing remain strained, and India will make no allowances for China-based technology companies, they said.

    China's new rules on export of technology make the negotiations even more intricate, and any sale of TikTok could need approval from Chinese authorities.

    The dramatic reversal in TikTok's fortunes came last summer after the app had hit over 200 million users in India, its biggest market.

    The Indian government cited threats to its sovereignty and security to outlaw a slew of Chinese apps such as the artificial intelligence-powered TikTok, and last month indicated the ban was permanent.

    ByteDance then started unwinding its local operations, firing hundreds of Indian employees, many of whom have since gravitated to homegrown rivals.

    TikTok's potential partner, Bangalore-headquartered Glance Digital Experience, is a mobile content platform started by Harvard Business School alum Naveen Tewari. He is the founder of InMobi, India's first unicorn.

    Glance's short video sharing platform - 20-month-old Roposo - had a massive growth spurt after the TikTok ban, and it became a unicorn in December after a funding round by Google and billionaire Peter Thiel's Mithril Capital.

    Dozens of short video app rivals mushroomed in India after the TikTok ban, which accelerated Glance and Roposo's growth and pushed the user base to over 130 million. BLOOMBERG

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    Share with us your feedback on BT's products and services