Change in Facebook news feed to woo back users will increase ad revenue: analysts

New York

FACEBOOK's decision to shift users' news feeds back towards posts from friends and family, and away from businesses and media outlets will likely mean users spend less time on the site. Yet analysts say advertising revenue may continue to grow as quality over quantity wins out.

After a year spent on the defensive for Facebook's role in Russian election meddling, cyber-bullying and general backlash against social media, chief executive officer Mark Zuckerberg wants to focus more on bringing people together through more meaningful social interactions.