China's Netease guns for Western gamers
Netease Inc, which makes more money than Nintendo, is hungry for a slice of the US$109b global gaming industry
Beijing
CHANCES are few outside of China have heard of NetEase Inc, though it makes more money from games than Nintendo Co. Now it wants recognition, but first it'll have to learn what makes Western gamers tick.
The company is on a global hiring campaign and exploring acquisitions or investments in foreign studios, so it can earn 30 per cent of revenue from overseas by 2020, said Ethan Wang, vice-president of NetEase Games. The goal is to sustain the outsized growth that swelled its market value eight-fold since 2012 to about US$40 billion, while creating an outlet from a saturated home market fought over with Tencent Holdings Ltd.
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