China's online quiz show craze lures prize seekers, tech giants

Beijing

IT seems like a game everyone wins: some of China's biggest tech companies, looking to hook in new consumers, are using cash prizes to draw millions of contenders to mobile-based online quiz shows.

Up to six million people at a time log into the free, live games on their smartphones to answer a series of rapid-fire questions in an elimination battle, with those remaining sharing the prize money.