Customer loyalty startup Perx raises 'single-digit' million dollar Series A funding
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HOMEGROWN customer loyalty startup Perx has raised a "single-digit" million dollar Series A funding led by Singapore-based Golden Gate Ventures and backed by Facebook co-founder Eduardo Saverin, Perx chief executive Anna Gong and chief technology officer Rob Roach.
The money will go towards supporting Perx's new strategic vision - a shift from B2C to "B2B2C", which will see it target both businesses and end-consumers - the startup announced on Wednesday.
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