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In Discover, Snap sees a bright spot as it tries to fend off Facebook

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Published Mon, May 8, 2017 · 09:50 PM

    San Francisco

    WHEN Snapchat unveiled Discover, a place in the messaging app where media companies can publish original stories, one of the publishers that jumped to get onto the platform was the website Mashable.

    Mashable quickly sank time and money into making daily videos and stories for Discover to appeal to Snapchat's young audience. The work - which, like almost everything on Snapchat, disappeared after 24 hours - was costly for Mashable.

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