Emojis go from chat subculture to corporate tools

New York

AT LAST week's Worldwide Developers Conference, Apple's annual showcase of new tech, the company announced a special texting feature coming soon to iPhones near you.

"You know, sometimes you've typed a whole message and you realise at the end that you're entirely lacking in emojification," said Craig Federighi, Apple's senior vice-president for software engineering. "So we provided the solution: When you tap on the emoji button, we'll highlight all the emojifiable words there, and you can just tap, tap, tap, tap and emojify."