Ex-chief of HR tool Zenefits launches startup

San Francisco

THE former chief executive of human resources software firm Zenefits, Parker Conrad, on Tuesday made public a new startup that will compete with his old company, marking a comeback by the Silicon Valley entrepreneur who left Zenefits under a cloud.

The new startup, called Rippling, came out of what the tech industry calls "stealth mode" on Tuesday, offering services to help companies automate the employee hiring and firing processes.