Expedia puts Asia front and centre in global push
CEO Mark Okerstrom wants operations beyond North America to account for two-thirds of revenue over time
Anita Gabriel
Singapore
ONLINE travel juggernaut Expedia Group plans to switch things up and push for its international operations, a big part of which also includes Asia, to grab the crown as the largest revenue earner and account for two thirds of the technology firm's topline "as soon as possible".
"About 45 per cent of our revenue today is outside of North America - Europe, Asia and Latin America, in that order. The goal is to try and make that closer to two-thirds over time," said Expedia Group president and chief executive Mark Okerstrom in an interview with The Business Times in Singapore, the regional headquarters for the group's flagship Brand Expedia.
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