Facebook changes the like button globally to add more reactions
[SAN FRANCISCO] Facebook Inc has finally changed its iconic like button.
The social network has increased the number of options for reacting to posts, beyond "like." Beginning Wednesday, people have five more choices: "love," "haha," "wow," "sad" and "angry."
Bloomberg Businessweek recently told the story of the project, which involved months of testing and tweaking to determine the best options. Users had long rallied for a "dislike" button, which the company rejected because it would create a negative atmosphere.
Facebook is releasing alternative buttons globally as it works to become a destination for more than life updates from friends. The company has been increasing its news content through partnerships with media companies for Instant Articles. Tragic news, for example, may require more nuanced responses than a "like." The new initiative is called Reactions.
"We understand that this is a big change, and want to be thoughtful about rolling this out," Sammi Krug, product manager, said in a blog post. "We will continue learning and listening to feedback to make sure we have a set of reactions that will be useful all over the world."
BLOOMBERG
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Garmin’s Q1 results beat on strong demand for fitness, auto products
Foxconn’s musical chairs sound like punk rock
US sets up board to advise on safe, secure use of AI
Regulate AI? How US, EU and China are going about It
Meta’s results are best viewed through rose-tinted AI glasses
'Harvesting data': Latin American AI startups transform farming