The Business Times
SUBSCRIBERS

Facebook, Twitter lock horns in US Super Bowl battle of statistics

Published Tue, Feb 3, 2015 · 09:50 PM
Share this article.

San Francisco

FACEBOOK Inc and Twitter Inc released a barrage of data, special "heat" maps and slick animations on Monday to claim the title of most-popular social network for spectators watching the Super Bowl, but a winner was difficult to pick.

Facebook, the world's largest social network, boasted that 65 million people chimed in on its service about the match that saw the New England Patriots edge out the Seattle Seahawks 28-24, up 30 per cent from the year earlier. Facebook even rolled out a new metric: The "people per minute" who joined in during the game's most intense moments.

Twitter declined to provide the number of users on its service during the game, but reported that they tapped out 28.4 million game-rela…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Technology

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here