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Facial coding technology to be launched in January

The technology can help companies make better decisions. ADELINE TAN reports

GLOBAL research consultancy Millward Brown, which piloted such facial coding technology as part of its advertisement testing solution in 2012, has already applied it to more than 1,200 advertisements in Asia. The solution will be globally launched in January 2014.

Using a webcam to film a viewer as he or she watches an advertisement, Millward Brown's Link with Facial Coding system tracks points on the face and groups them together according to features such as the mouth, eyebrow and bridge of the...

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