Former Amazon's Fire TV head hired to help run Apple TV

San Francisco

APPLE Inc has hired Timothy D Twerdahl, the former head of Amazon.com Inc's Fire TV unit, as a vice-president in charge of Apple TV product marketing and shifted the executive who previously held the job to a spot negotiating media content deals.

The moves suggest a renewed focus on Apple TV and on providing more content for the device, an effort that has been stalled in the past by failed negotiations.