Get your luxury handbag via WhatsApp as competition heats up
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London
ONLINE luxury retailer Yoox Net-a-Porter said it's developing technology to allow well-to-do customers to buy products directly through WhatsApp as the e-commerce market for Prada and Versace goods becomes more competitive.
Yoox Net-a-Porter's personal shoppers already communicate with top clients via the text-messaging service, and the Milan-based company plans to expand its use of the mobile app, said chief executive officer Federico Marchetti.
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