GoDaddy set for trading after raising US$440m
Company rebrands itself as "leading technology provider to small businesses"; sheds its risqué advertising tactics
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NEARLY four years ago, GoDaddy was an Internet registration company with a history of risqué advertising.
Now, as it prepares for new life on the public stock markets, the company is eager to let everyone know that it does a lot more than register website addresses - and does not rely on racy commercials with scantily clad spokeswomen, either.
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