Google says working on policy update to restrict ads on fake news sites
[NEW YORK] Alphabet Inc's Google said on Monday it is working on a policy update to restrict its ads from being placed on fake news sites as concerns mount about the rapid spread of inaccurate information online.
The policy change is imminent, Google spokeswoman Andrea Faville told Reuters. "Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher's content, or the primary purpose of the web property," she said in a statement.
The policy change comes amid an intensifying debate over how much responsibility technology companies bear for monitoring the accuracy of content as more and more people access news through sites such as Facebook rather than traditional media companies.
Facebook, in particular, has been criticized over the spread of inaccurate articles promoting US president-elect Donald Trump on the site. Facebook Chief Executive Mark Zuckerberg has denied that the site influenced the outcome of the election.
Google's AdSense advertising network is a key financial driver for many publishers. The company places various restrictions on where its ads may be placed, including bans on pornographic and violent content. Work on the policy update began before the election, Ms Faville said.
REUTERS
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Garmin’s Q1 results beat on strong demand for fitness, auto products
Foxconn’s musical chairs sound like punk rock
US sets up board to advise on safe, secure use of AI
Regulate AI? How US, EU and China are going about It
Meta’s results are best viewed through rose-tinted AI glasses
'Harvesting data': Latin American AI startups transform farming