Google working with Twitter to create faster Web

San Francisco

IN A world where many people read everything on mobile phones, a few seconds of load time can mean the gain or loss of millions of readers and advertising dollars. Now Google wants to help publishers - and itself - by speeding things up.

Google is working with social media service Twitter and major news publishers like The Guardian and The New York Times to create a new kind of Web link and article storage system that would load online news articles and digital magazine pieces in a few milliseconds, according to several people involved in the project. That is a fraction of the five to 10 seconds it can take to load a typical website.