IBM, Facebook team up on analytics, advertising
[WASHINGTON] IBM and Facebook announced on Wednesday they would collaborate with marketers to develop better online advertising targeted to specific customers.
The companies said in a statement they would work together on data analytics for "tailored marketing capabilities that reach the right people at the right time." The statement said IBM will use "deep analytics," on top of Facebook's anonymized and aggregate audience data, to give marketers a clearer picture of their target audiences.
For example, a retailer can use Facebook data to find people interested in running in order to offer them deals on apparel and other gear for the sport.
"All of this means better ads for people," the statement said.
Facebook also becomes the first company to join the new IBM Commerce ThinkLab, a research group that works with marketers.
"Our partnership with IBM will help top brands achieve personalization at scale by using IBM's marketing cloud to find and engage their target audiences on Facebook, as well as solve their vexing challenges by consulting with IBM Commerce ThinkLab," said Blake Chandlee, vice-president of partnerships for Facebook.
"We will also be working closely with IBM Commerce ThinkLab to help deliver people-based marketing that's optimized to achieve each brand's business goals."
AFP
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Are these drones too Chinese to pass US muster in an anti-China moment?
Google to invest US$350 million in India's Flipkart, valuing company at US$37 billion
Summit host South Korea says world must cooperate on AI technology
Private markets slow to adopt tokenisation; still seeking clear use-case
Hong Kong says Sam Altman’s Worldcoin crypto breached city’s privacy laws
PropertyGuru Q1 loss narrows to S$6.3 million