The Business Times
SUBSCRIBERS

Instagram worth US$35b, 84% over Citi's prior gauge

Published Sun, Dec 21, 2014 · 09:50 PM

New York

INSTAGRAM, the photo-sharing app owned by Facebook Inc, is worth US$35 billion, almost double its previous valuation, according to an analyst.

Instagram's faster-than-expected user growth and increased revenue from advertising mean the company is valued at more than the US$19 billion previously estimated, Mark May, an analyst with Citigroup Inc, said in a note.

"While Instagram is still early in monetising its audience and data assets and its financial contribution to FB is minimal today, we believe that it is quickly gaining monetisation traction," Mr May wrote, using Facebook's ticker symbol. He cited "faster growth in its audience as well as continued monetisation gains by social media properties". The estimate puts Instagram in the same rea…

KEYWORDS IN THIS ARTICLE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Technology

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here