Latest research shows Snapchat has US kids hooked
San Francisco
SOCIAL network Instagram has come to look more like rival Snapchat after copying some of its features, but marketers say Snapchat's younger audience and safeguards against poor placement drive enthusiasm for advertising on the smaller app.
Expectations for Snapchat's future tumbled with its stock price after an initial public offering last year, mainly over doubts that Snapchat could compete against Instagram, but last week, Snap reported a 72 per cent rise in quarterly revenue that beat analysts' forecasts and re-ignited confidence.
