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Lazada ready to take on Singapore in Q2

Parent Rocket Internet hopes to dominate online buying in S-E Asia, reports VICTORIA HO

LAZADA, an e-commerce company, is opening in Singapore in the second quarter of this year, getting a headstart here over Western online retailers such as Amazon.com. The e-commerce player is parent company Rocket Internet's attempt to dominate the online buying scene in South-east Asia.

Rocket Internet is a German technology incubator that has made its name replicating successful dotcoms in Europe and in emerging markets. Most of its large portfolio of about 75 companies consists of e-commerce ventures such as Zalando in Germany and Lamoda.ru in Russia.

In South-east Asia, Rocket Internet operates fashion e-tailer Zalora. Lazada is similar to Amazon.com in that it carries general consumer goods...

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